{"id":4513,"date":"2024-07-07T10:55:26","date_gmt":"2024-07-07T10:55:26","guid":{"rendered":"https:\/\/teepapst.com\/staging\/8768\/?p=4513"},"modified":"2024-07-05T08:15:50","modified_gmt":"2024-07-05T08:15:50","slug":"matcha-meets-schokolade-ein-gespraech-mit-josef-zotter-part-1","status":"publish","type":"post","link":"https:\/\/teepapst.com\/staging\/8768\/matcha-meets-schokolade-ein-gespraech-mit-josef-zotter-part-1\/","title":{"rendered":"MATCHA MEETS SCHOKOLADE- ein Gespr\u00e4ch mit Josef Zotter (Part 1)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Ein neues Youtube- Video vom Teepapst ist online. Dieses Mal durfte der Teepapst ein Interview mit dem Schokoladen- Gr\u00fcnder Josef Zotter und seiner Tochter Julia Zotter f\u00fchren.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/E_US85SGtyY?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p>Zotter ist die \u00f6sterreichische Institution, was Schokolade angeht, gleichzeitig ist Zotter ein echtes Familienunternehmen. Denn nicht nur Josef Zotter und seine Tochter Julia Zotter sind Teil des Unternehmens, sondern auch Josef Zotters Frau Ulrike und ihr Sohn Michael. Doch das war nicht immer so. Julia Zotter wollte urspr\u00fcnglich etwas ganz anderes werden, n\u00e4mlich Astronautin. Doch als die Firma 2004\/05 mehrere Investitionen in Richtung Fairtrade und Bio t\u00e4tigte und somit zur Social Enterprise wurde, die weltweit ihre Wurzeln hat, entschied sich Julia Zotter, dem Unternehmen beizutreten. Denn der Fokus entwickelte sich weg vom Schokoladenendprodukt hin zur Kakaobohne und darauf, woher die Rohmaterialen stammten, wie sie verarbeitet wurden und nat\u00fcrlich auch auf das Wohlbefinden der Menschen entlang der Wertsch\u00f6pfungskette. Der neue Fokus der Firma: \u201eWas ist unser Einfluss im Sozialen und in der Umwelt?\u201c \u00fcberzeugte Julia Zotter letztendlich.<\/p>\n<p>Ihr Vater Josef Zotter k\u00f6nnte nicht stolzer sein. \u201eDer \u00dcbergang zu einer Social Enterprise war eine gro\u00dfe Investition\u201c, erz\u00e4hlt Josef Zotter. Dabei stehen f\u00fcr Josef und Tochter Julia die Finanzen erst an zweiter oder sogar dritter Stelle. Die beiden sind die kreativen K\u00f6pfe der Schokoladenmanufaktur und besch\u00e4ftigen sich lieber mit der Produktentwicklung w\u00e4hren Mutter Ulrike die Finanzen regelt und Bruder Michael den technischen Part und die IT \u00fcbernimmt. Die Familie Zotter arbeitet gerne, \u00dcberg\u00e4nge sind flie\u00dfend und so wird auch an Sonntagen beim Fr\u00fchst\u00fcckstisch \u00fcber das Gesch\u00e4ft diskutiert. Denn hier wird Arbeit nicht als solches wahrgenommen.<\/p>\n<p>Josef Zotters Leidenschaft f\u00fcr Lebensmittel und Innovation geht weit \u00fcber Schokolade hinaus. Urspr\u00fcnglich hatte die Familie Zotter eine kleine Landwirtschaft und so wird auch noch heute Schinken, Salami und anderes im \u201eEssbaren Tiergarten\u201c angeboten. Auch hier geht es Josef Zotter um Fairness, Qualit\u00e4t und Kreativit\u00e4t. Denn \u201edie Qualit\u00e4t w\u00e4chst in der Plantage: so wie der Bauer das Schwein h\u00e4lt, so wird das Fleisch schmecken\u201c. Auch wollte Josef Zotter eine Gegenbewegung zum Trend der anonymen Landwirtschaft und Dumping Preisen setzen. Er wollte seinen Betrieb transparenter machen und den Konsumenten auf emotionaler Ebene ansprechen. Daher der sehr provokante Name \u201eEssbarer Tiergarten\u201c. Doch auch hier hat Josef Zotter das richtige Gesp\u00fcr f\u00fcr den Zeitgeist, \u00a0das Projekt ist mittlerweile \u00fcberaus beliebt.<\/p>\n<p>Ob wir den Klimawandel in den Griff bekommen werden? Laut Josef Zotter braucht es hierf\u00fcr L\u00f6sungen. Der Chocolatier ist der Meinung, dass wir hier den Blick auf Tee werfen sollten. \u201eDas Zeremonielle muss wieder wichtiger werden.\u201c Wir Menschen sollten langsamer werden und uns Zeit nehmen. Immerhin ist bei den Jugendlichen ein positiver Trend zu beobachten, n\u00e4mlich weg von Party hin zu alkoholfreien Getr\u00e4nkealternativen wie Tee &amp; Co.<\/p>\n<p>Genauso wie Tee ist auch Schokolade ein Kulturgut, das angeblich \u00fcber 5000 Jahre alt ist. Es gibt 100e Sorten Tee und mindestens genauso viele Sorten an Kakaobohnen. Wie \u00a0bei Schokolade ist auch bei Tee das Rohmaterial am wichtigsten. \u201eTechnisches ist sekund\u00e4r\u201c, erz\u00e4hlt Thomas Gr\u00f6mer w\u00e4hrend dem 1,5- st\u00fcndigen Gespr\u00e4ch. \u201eWichtig ist \u00a0die Teepflanze und das Teeblatt.\u201c Bei Matcha wird das Teeblatt ged\u00e4mpft und im Anschluss bei 200\u00b0C getrocknet ehe \u00c4derchen und St\u00e4ngel herausgebrochen werden. Dieses Gr\u00fcnteeerzeugnis (Tencha) wird dann in Steinm\u00fchlen zu feinstem Pulver vermahlen.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p>Hier geht es zum neuesten\u00a0Video<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.youtube.com\/@Teepapst\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">aiya- THE TEA<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[141,114],"tags":[108,109,175,174,173],"class_list":["post-4513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alles-ueber-matcha","category-tea-talk","tag-matcha","tag-matcha-tee","tag-matchaschokolade","tag-schokolade","tag-zotter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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